Some bands, particularly in the heavy metal genre use band mascots to promote their music. The mascots are usually found on album covers or merchandise such as band T-shirts, but can also make appearances in live shows or music videos. A famous example of a band mascot is Eddie the Head of the English heavy metal band Iron Maiden. Eddie is a zombie-like creature which is personified in different forms on all of the band’s albums, most of its singles and some of its promotional merchandise. Eddie is also known to make live appearances, especially during the song “Iron Maiden”. Another notable example of a mascot in music is Skeleton Sam of The Grateful Dead. South Korean hip hop band B.A.P uses rabbits named Matoki as their mascot, each bunny a different color representing each member, Yongguk, Himchan, Daehyun, Youngjae, Jongup, and Zelo. Although rabbits have an innocent image, BAP gives off a tough image. Hip hop artist Kanye West used to use a teddy bear named Dropout Bear as his mascot; Dropout Bear has appeared on the cover of West’s first three studio albums, and serveed as the main character of West’s music video, “Good Morning”.
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